Customer first
Every decision starts with what leaves you better off, even when the honest answer is to stay where you are.
About us
Helping India make better financial choices
India has plenty of apps for what you own (investment/asset side). Almost none for what you owe (debt/liability side). Frivo exists because the expensive side of a household's balance sheet is the side nobody helps with, and it is the side that compounds against you every single month.
Our mission
Put the true cost of borrowing in front of every salaried Indian.
Almost nobody servicing an EMI can say what that loan will cost them in total. That single missing number is why expensive debt goes unchallenged for years. We make it impossible to miss and help people fix exactly that gap.
Our vision
Starting with the liability side, we aim to improve the entire financial well-being of people globally in future.
With a high demand-supply mismatch of professional financial advisors and seekers. Team Frivo is working to make quality, personalised, and truly unbiased advice accessible to all.
What we believe
Our Values
From the products we build for our customers, to the lenders we partner with, these come first.
Truly unbiased
Every lender is shown at equal weight and pays. Offers are ranked by your EMI, and to maximize benefits for you.
Radical transparency
Rates, interest amount, fees upfront, nothing buried in fine print. If a number affects your money, you see it first with absolute clarity.
Trust by design
Your data and details are 100% safe and secure, nothing moves until you choose to share it as we don't do hard pulls.
Where Frivo fits
Built for the side of your balance sheet nobody talks about.
Here is what changes for a typical borrower, and exactly where our model fits in.
Without Frivo
- Multiple EMIs, different due dates at different places(apps).
- Lack of transparency of loan terms and conditions.
- The bank offers a top-up, never a cheaper rate.
- Switching means branch visits, calls and paperwork.
With Frivo
- Every loan and card in one simple ledger.
- Everything is shown clearly, with increased visibility.
- Every lender that beats your rate, ranked by actual benefits.
- We do the heavy lifting so you can relax and enjoy savings.
Borrowing should never cost more than it has to
That is the whole idea behind Frivo. See what your loans truly cost, find out who will beat your rate, and switch without the paperwork, and quick processing.